Welcome to Clarity

The trade association building a better future for the UK hifi industry

Be part of a community that represents the Hi-Fi industry’s retailers, manufacturers, and distributors. By becoming a member today, Clarity Alliance will help you:

        - Keep your business competitive

        - Understand and sell more products

        - Grow your business through emerging technologies

Our board and members recognise the challenges and opportunities in the current retail landscape including the evolution in customer expectations both online and in-store. 


Should you join Clarity?

Membership is open to any company or individual working in specialist hi-fi and home cinema. All members have equal status as the Clarity Alliance represents the whole industry. It comes with voting rights which can be exercised at the Annual General Meeting and the right to stand for election to the board of directors and all members have access to a wide range of benefits designed to help their businesses.

Clarity is on a mission to be a stamp of authority for hi-fi retailers, manufacturers and suppliers. Be part of a trade association that provides a community to help navigate a challenging market and recognises those offering the best in the hi-fi industry.

Membership with Clarity doesn’t just offer you a seat at the industry-wide table and Clarity accreditation, it comes with benefits for your business:

Trusted Member Scheme

Members of Clarity are the best of the best when it comes to hi-fi retail, manufacture and distribution. They are all passionate about what they do, which, put simply, is sharing their expertise and impartial advice with you, to provide the very best home entertainment solutions that satisfy your requirements.

Look out for the Trusted Member scheme tick mark in the hi-fi shop window, on the website and social media of your local shop or the manufacturer whose products you are interested in.

Learn more HERE

Download the Trusted Member logos HERE

Clarity Trusted Member logo


Save money on shipping, from online purchases to ebay sale.


In conjunction with or prefered commercial insurance broker, we've tailored Hi-Fi retailer insurance that could save you money and cover all your assets.


Courtesy of Blink, members are offered very competitive credit card rates, virtual terminals and EPOS integration; the rates are better than other major providers.


Join our annual conference with speakers talking about the latest trends, challenges and more concerning the Hi-Fi industry; network with industry colleagues with free attendance as a Clarity member.

Gfk Market Data

Receive one or two presentations annually from GfK on the state of the market - offering important data points for your business. This data is available commercially at the expense of thousands of pounds.


Get access to industry-recognised training courses covering sales, marketing, 2-channel & AV system set up, streaming & network set up with subsidised pricing.

Log in for a full list of member benefits

The Benefits Of Buying From A Clarity Trusted Member

Salespeople do not prejudice customers in any way

They will not make assumptions of the customer

They will always seek information in order to understand their customers’ needs.

Knowledge of how the product/ technology will perform within the your home

Find A Clarity Retailer