Clarity, the hi-fi industry trade association, is delighted to announce that Darren Sherriff, managing director of Lonestar Consulting, and formerly of Yamaha Music, has joined its board of directors, bringing a wealth of experience and knowledge to Clarity which will increase the benefits the association can offer to all its members.

Darren is well known in the hi-fi industry having spent the last 5 years in the role of director for Home Audio at Yamaha, which put him in regular contact with the UK’s hi-fi retailers and distributors. Today he runs his own company, Lonestar Consulting, an official partner of Clarity, which aims to provide strategic advice to help businesses achieve their growth objectives.

Commenting on his position on the Clarity board, Darren says “As a rapidly developing organisation Clarity provides its members a network of support and engagement, promoting high quality home audio. Like most people in our industry, I’m passionate about music and audio and this appointment gives me the opportunity to leverage my 30 years of industry experience for the benefit of all members.”

Elizabeth Gould, Clarity chairman adds “We are very pleased to welcome Darren onto the board of directors of the UK’s only hi-fi trade association. His experience working for one of the biggest brands in consumer electronics and music will be invaluable to the association, and its members, as we continue our work in reshaping the trade association to make it ever more relevant and vital for the UK industry.”

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