The Clarity Alliance, the trade association for the UK hi-fi industry, is pleased to announce that its new purpose-built website has launched. Designed to provide clear information to its members and prospective members, the website also features a quick and easy way for hi-fi buyers to find their nearest Clarity retailer.

The site, www.clarityalliance.co.uk, has been created from the ground up by Geoff Meads’ Presto Web Design company to a tightly specified brief from the board of the association, which laid out three main objectives: to reinforce the role of Clarity as a trade association for its members; to clearly and succinctly explain the benefits of membership to non-members; to put hi-fi purchasers in contact with their nearest Clarity retailer.

By pulling together all the information into one location, members and prospective members from the retail, manufacturing distribution and media sectors of the industry can clearly see the numerous benefits available to them within one click from the homepage. Members can also login to a secure area to find out the specifics of how to make use of the benefits, which include: preferential rates for credit cards, consumer finance programmes, extended and transferable warranties, car purchase and leasing, legal helpline, training, insurance policies and many others.

The Clarity website also includes two consumer focused benefits. Firstly, the member directory lists all members of the alliance and, most importantly, enables hi-fi purchasers to find their nearest specialist Clarity retail member via a postcode search directly from the home screen. Secondly, the new Clarity Marketplace, also accessible from the homepage, is a place where retailers can advertise their secondhand, trade-in, end-of-line and sale products. Powered by iDreamAV, the established hi-fi marketplace, this facility puts hi-fi bargains within very easy reach of consumers looking for that special purchase.

Other functions include a regularly updated news and blog section, meet the board, a job advertisement section, consumer signup for the newsletter and a link to sign up for membership.

Tom Barron, Clarity chairman, says, “During our recent project to reaffirm the role of Clarity as, first and foremost, a trade association that supports its members and the industry, we concluded that our old website was looking tired and was not going to be suitable for the new purpose. Our working committee, comprising Andy Clough (What Hi-Fi?), Elizabeth Gould (Martins Hi-Fi) and Phil Hansen (Clarity Operations Director), engaged with Geoff Meads to create the new site, which was developed to satisfy the brief agreed by the board. We are extremely pleased with the result and feel sure it will prove to be a useful tool for the membership as a whole and for prospective members to quickly understand what Clarity is all about and to see how it could really help their businesses.”